0 %


Wow Comfort


How to wear comfort in style

If you’re looking for amazing undies that unite comfort with style, then you’ll love sloggi “Wow Comfort”, now in two gorgeous new seasonal colours: Barroque Rose reflects Autumn’s gorgeous rich tints while Ultramarine reminds us of dark skies and seas lit by the moon.

Innovative FlexiMesh Technology replaces the usual metal underwire with revolutionary, ergonomically shaped mesh inserts for ultimate wearing comfort, making Wow Comfort the perfect, always-on-top-of-the-drawer everyday bra.

Wow Breeze


A fresh breeze of colour

Like a gentle breath of air, Wow Breeze feels sensational as the super-soft, breathable fabric caresses your skin. This new, almost weightless polyamide and elastane fabric advances our ground-breaking ultra-sonic and bonding techniques to create the ultimate in flawless finish, eye-appeal, fit and comfort.

Black, Beige and New Beige are permanent basic colours.

24/7 Microfibre


Discover our underwear essentials - now available in Microfibre!

Breathable and soft Microfibre fabric is strechy and light, making this new series feel super smooth on your skin. Our well proven cups make sure bras offer the renowned sloggi fit while briefs have elegant shiny and flat elastics.

Our new timeless everyday essentials come in three colours: Black, White and Brush.

Basic+ Diamond


Do more of what makes you sparkle!

We’ve given this icon a special festive look with sparkling details for an extra touch of luxury. Silver Lurex® thread weaves its way through the waistband and a delicate glittering stone decorates the logo label in this exquisite limited edition - sloggi Basic+ Diamond.

EverNew Lace


The perfect fusion of comfort and style

Appealing soft-touch geometric lace looks super romantic trimming briefs, bras and a top, while light picot elastic matches the lace border to enhance leg edges. Seams are soft on the inside and have an eye-catching shine on the outside.

Permanent colours are underwear essentials Black, White and New Beige while Liberty Blue is the gorgeous rich seasonal shade.



The perfect weekend getaway

Weekend is our new cotton series that comes in handy packs of three matching colour/ pattern options, making it the perfect go-to solution for your next weekend trip. 

This season's colours include Red Combination and Blue Combination.

Bon voyage!