30th Comfort Revolution Contest
30th Comfort Revolution
TERMS AND CONDITIONS
Briefs that keep their shape, continue to sit perfectly, kind to the skin and comfortable to wear? Yes, the perfect answer comes from sloggi. Sloggi cotton briefs revolutionised the market for ladies’ underwear in 1979. The pivotal point of these innovative sloggi briefs: pure cotton with core spun Lycra - an elastic Lycra thread at the centre wrapped around with extra fine combed cotton celebrates its 30th Birthday with 30 years of success bringing new excitement to the world of undergarment.
WHO CAN JOIN
Malaysian female 18 years and above.
Open to Klang Valley only.
HOW TO JOIN
With any minimum sloggi purchase of RM30, attached proof of purchase receipt with completed entry forms and drop them off in “sloggi 30th Anniversary Contest Boxes” placed in the 39 sloggi counters in Klang Valley. One receipt per entry form.
Fill in your personal details and answer 3 questions on “30 fun facts on sloggi briefs” to stand a chance to win some cash prizes. The answers to the 3 questions on 30 fun facts on briefs can be found in sloggi website, and visual merchandising points in the 39 sloggi counters in Klang Valley. For more information on the listing of the 39 sloggi counters in Klang Valley, please log into www.sloggi.com/my.
THE PRIZE
Grand winner RM3000 cash, 2nd RM1000 cash, 3rd RM300 cash, 500 consolation RM50 sloggi cash vouchers.
THE JUDGES
All decisions made by Body Fashion (M) Sdn Bhd and panel of judges are final.
CONTEST PERIOD
16 October – 30 November 2009.
TERMS AND CONDITIONS:
1. Employees and their immediate families of Body Fashion (M) Sdn Bhd are not eligible to join this competition.
2. With any minimum sloggi purchase of RM30, attached proof of purchase receipt with completed entry forms and drop them off in “sloggi 30th Anniversary Contest Boxes” placed in the 39 sloggi counters in Klang Valley. One receipt per entry form.
3. Fill in your personal details and answer 3 questions on “30 fun facts on sloggi briefs” to stand a chance to win amazing cash prizes. The answers to the 3 questions on 30 fun facts on briefs can be found in sloggi website, and visual merchandising points in the 39 sloggi counters in Klang Valley. For more information on the listing of the 39 sloggi counters in Klang Valley, please log into www.sloggi.com/my.
4. All decisions made by Body Fashion (M) Sdn Bhd and panel of judges are final.
5. Only top 3 finalists and 500 consolation winners will be notified via telephone.
6. Body Fashion (M) Sdn Bhd will make up to two (2) attempts over the 48 hour period following prize winner selection to contact the potential winners via the telephone number(s) provided on their entry form. If a potential prize winner cannot be reached during the 48 hour period in which he/she is called (no messages will be left on answering machines or voicemail systems) the potential prize winner will be disqualified and an alternate prize winner will be selected from among the remaining applicable eligible entries received.
7. All entries’ must be of original copies.
8. All participants must be Malaysian citizens, female aged 18 and above.
9. Participants may submit multiple entries but one participant can only win one prize in the competition.
10. All entries submitted will not be returned. Body Fashion (M) Sdn Bhd is not responsible for the damage, misdirected or lost entries.
11. sloggi reserves the absolute rights to exhibit or reproduce any acceptable entries in whatever way deemed fit and for any print publicity and promotional purposes without prior notice, consent or payment of fee whatsoever to the participants.
12. By participating in this contest, participants agree to be bound by these rules and regulations.
13. Prizes in full cash: Grand winner RM3000, 2nd RM1000, 3rd RM300, 500 consolation RM50 cash vouchers.
SLOGGI 30TH BIRTHDAY 30 BRIEFS FACTS
1. sloggi was launched in 1979 under the slogan ‘the cotton revolution’
2. The innovative fabric was core spun cotton with Lycra (this means that cotton is wrapped around the Lycra thread so that it is cotton next to the skin always)
3. sloggi then became famous as the briefs that offers perfect fit and comfort and keeps its shape wash after wash (even at 90° - boil wash)
4. sloggi is the best selling branded briefs in Europe
5. 640 sloggi briefs are produced every minute
6. The annual production of sloggi weighs 3,850 tons – equivalent weight of 21 Jumbo jets
7. 10 million sq metres of sloggi fabric are produced every year – equivalent to the size of 1,570 football pitches
8. A football pitch worth of cotton is used every 84 minutes on the sloggi production line
9. 4 million km of sloggi sewing yarn have been used to date – same as 12 times the distance between the earth and moon
10. 812,000km of raw threads are processed every 60 seconds – the distance from the earth to the moon and back
11. sloggi has over 120 years of product expertise – with the backing of the parent company, Triumph International
12. sloggi has over 30,000 sales distribution points in more than 100 countries
13. Over 1.1 billion sloggis sold worldwide
14. Over 70 million sloggis sold per year
15. It would take 1 machinist 1,060 years to complete the total annual production
16. The most popular depth of sloggi briefs in the UK market is a maxi style
17. The most popular colour is white
18. The most popular size is 16 (waist 30”)
19. Tennis players often wear 2 pairs of sloggi and tuck a spare ball between the two ready for the next serve!
Sloggi is proud to say that its effort for greater innovation and newer design creations has indeed met the demanding market of today’s ever-changing need for superior comfort. Sloggi has indeed captured the hearts of the new generation with super “comfy” undergarments without compromising its styles.
Sloggi, drawing on more than 30 year’s expertise in the design and manufacture of perfect underwear, constantly strives for innovative trendsetting design. This has allowed the brand to earn global reputation in the lingerie field as the benchmark for quality and perfect fit.
20. sloggi was the first underwear brand in the UK to advertise on hot air balloons – the racing balloon decorated with ladies in G-Strings was launched by Emma B in May 2004
21. You can make 36,624 G-Strings out of the balloon fabric
22. sloggi celebrated its 25th birthday on Tower Bridge in London where 25 models lined up to cause a bit of a traffic jam!
23. In 2004, sloggi launched its bestseller Hot Hips, the first brief without elastics, using “The Original Laser Cut Technology” to avoid VPLs
24. In 2007, sloggi launched the first ever worldwide internet contest – to search for the world’s most beautiful bottom
25. sloggi for men was introduced in 1986
26. Olympic gold medallist Linford Christie and rugby players Ben Cohen, Mark Taylor, Peter Stringer have all appeared in sloggi men campaigns in the past
27. The sloggi hot air racing balloon is the first and only Lindstrand X69 type in the world. Before this, Lindstrand had previously manufactured an X60 – an X type balloon with a capacity of 60,000 cubic feet. The X69 has a capacity of 69,000 cubic feet.
28. Italian astronaut Paolo Nespoli has tested sloggi men in space in autumn 2007 on his STS-120 mission
29. sloggi was the first underwear brand to broadcast a live photoshoot via the internet in spring, 2008
30. In spring, 2009 sloggi lauches Light Cotton, the first cotton/Lycra brief with “The Original Laser Cut Technology” and repeats its cotton revolution of 1979
38 COUNTERS LIST
1. CAPITAL SQUARE
2. D & J COLLECTION
3. INNER K - LEISURE MALL
4. ISETAN LOT 10
5. ISETAN GARDEN
6. ISETAN KLCC
7. JAYA 33 PJ
8. JUSCO AMPANG
9. JUSCO BANDAR UTAMA
10. JUSCO BUKIT TINGGI
11. JUSCO CHERAS SELATAN
12. JUSCO IOI
13. JUSCO KEPONG
14. JUSCO KLANG
15. JUSCO MID VALLEY
16. JUSCO SUNWAY
17. JUSCO TAMAN MALURI
18. JUSCO TMN EQUINE
19. JUSCO WANGSA MAJU
20. METRO BUKIT BINTANG PLAZA
21. METRO MID VALLEY
22. METRO THE CURVE
23. METROJAYA TIME SQUARE
24. PARKSON ALAMANDA PUTRAJAYA
25. PARKSON BU
26. PARKSON GRAND KLANG
27. PARKSON KAJANG
28. PARKSON KLCC
29. PARKSON OUG
30. PARKSON PAVILION
31. PARKSON SELAYANG
32. PARKSON SG. WANG
33. PARKSON SUBANG PARADE
34. PARKSON SUNWAY
35. PARKSON THE MALL
36. ROBINSON GARDEN
37. SOGO
38. TANGS PAVILION
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