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Bras & Panties

Wow Comfort


How to wear comfort in style

If you’re looking for amazing undies that unite comfort with style, then you’ll love sloggi “Wow Comfort”, now in two gorgeous new seasonal colours: Barroque Rose reflects Autumn’s gorgeous rich tints while Ultramarine reminds us of dark skies and seas lit by the moon.

Innovative FlexiMesh Technology replaces the usual metal underwire with revolutionary, ergonomically shaped mesh inserts for ultimate wearing comfort, making Wow Comfort the perfect, always-on-top-of-the-drawer everyday bra.

Wow Breeze


A fresh breeze of colour

Like a gentle breath of air, Wow Breeze feels sensational as the super-soft, breathable fabric caresses your skin. This new, almost weightless polyamide and elastane fabric advances our ground-breaking ultra-sonic and bonding techniques to create the ultimate in flawless finish, eye-appeal, fit and comfort. 

Black, Beige and New Beige are permanent basic colours, with Mannish Red and Admiral as the new wintery seasonal shades.

Wow Lace


Wintershade Upgrade

With its ultra-thin and light material Wow Lace feels like a second skin. Through embossed inner cup linings and innovative super flat cup edges without seam you will feel the perfect fit - as well as long-lasting freshness thanks to LYCRA® FREEEF!T® X-MOVE.

Smoky Lilac is the cool new seasonal autumn/ winter shade, complementing our permanent colour offer of New Beige and Black.

24/7 Microfibre


Discover our underwear essentials - now available in Microfibre!

Breathable and soft Microfibre fabric is strechy and light, making this new series feel super smooth on your skin. Our well proven cups make sure bras offer the renowned sloggi fit while briefs have elegant shiny and flat elastics.

Our new timeless everyday essentials come in three colours: Black, White and Brush.

Basic+ Diamond


Do more of what makes you sparkle!

We’ve given this icon a special festive look with sparkling details for an extra touch of luxury. Silver Lurex® thread weaves its way through the waistband and a delicate glittering stone decorates the logo label in this exquisite limited edition - sloggi Basic+ Diamond.

And the best part: every sloggi Basic+ Diamond purchaser has the chance to win a diamond! Click here to learn more about our sparkly raffle.



Our all time favourite in new seasonal shades

sloggi Basic+ promises perfection in design, quality, fit, comfort, freedom of movement, practicality and the softest of seams. 

Enjoy our bestselling series in new seasonal shades that are perfect for cozy winter evenings: Sweet Lavender, Mimosa and Water Blue



New in: two beautiful wintery shades

EverNew is made of high-perfomance cotton fabric and has a special finishing thanks to which all styles retain their outstanding soft smoothness, comfort, fit, shape and colour brilliance wash after wash. 

You can also rest assured that no harmful chemicals are used during any part of EverNew manufacture and that all components are skin friendly and anti-allergenic. 

Enjoy this guaranteed for a lifetime range now in two new seasonal shades Mannish Red and Smoky Lilac!

EverNew Lace


The perfect fusion of comfort and style

Appealing soft-touch geometric lace looks super romantic trimming briefs, bras and a top, while light picot elastic matches the lace border to enhance leg edges. Seams are soft on the inside and have an eye-catching shine on the outside.

Permanent colours are underwear essentials Black, White and New Beige while Liberty Blue is the gorgeous rich seasonal shade.

24/7 Cotton


Our new everyday  cotton series

This everyday companion is made of cotton combed compact yarn, ensuring a fine, smooth look and feel as well as superior pilling resistance.

Black, White and Brush shades have all your everyday style needs covered while Mannish Red is the exciting new seasonal colour addition.



The perfect weekend getaway

Weekend is our new cotton series that comes in handy packs of three matching colour/ pattern options, making it the perfect go-to solution for your next weekend trip. 

This season's colours include Red Combination and Blue Combination.

Bon voyage!

Our delicate yet durable beauty

These exceptional all-over stretchy lace styles are made with innovative, high-performance yarns and technology so you can rest assured their hardwearing quality is just as impressive as their beautiful look. 

A comfortable padded bra without underwire completes the offer in this season’s favourite shade Smoky Lilac.