0 %

35 years of cotton freedom!

Celebrate with our anniversary edition fit for free spirits

Loading player...


Its time to honour that free feeling enabled by extra-fine combed cotton spun around elastic Lycra®. For the last 35 years sloggi has been providing liberated minds everywhere with cotton briefs that keep their shape and fits perfectly wash after wash.

Created by free spirits

The bravery of sloggi’s first free-spirited pioneers was rewarded – with 1.7 million sloggi briefs sold in the first year. sloggi Basic continues to grow as one of the world’s most popular bodywear movements and the number one brief brand in Europe today.

Made for free spirits


A limited 3-pack Anniversary Edition celebrates the 35th anniversary of sloggi Basic. It contains the bestselling Basic Maxi in an orange salmon colour and two fashionable prints. True to the sloggi idea of freedom, all components are chemical free, non-irritating, skin friendly and anti-allergenic.

Because free spirits never stand still

The Spring/Summer 2014 sloggi is made with LYCRA® FREEF!T® X-MOVE certified fabric. This means that the new sloggi Basic moves with your body, no matter what. As usual it is also extremely lightweight and offers unsurpassed shape retention wear after wear, wash after wash. Same sloggi, only more freedom of movement.