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Men's Underwear


Our fashion series with new seasonal and permanent colours

The permanent fashion series Elements expresses water, fire, air and earth with cool grounded colours as well as unique labels attached to the waistbands. 

Steel Grey and Midnight Blue represent air and water while Chocolate stands for earth -  Rosewood  is the new,  fiery  seasonal shade.

What’s your element of choice?

Basic Giftbox

Our bestseller now comes in a nice giftbox for a special treat!

Basic stands for tried and trusted comfort, fit and durability ensured by our exellent workmanship, high quality cotton with 3D strech cotton LYCRA® FEEF!T® X-MOVE and cotton covered waistbands.

Mini, Midi, Maxi and Short cover all your  basic style needs, while new permanent colour Quiet Night completes the classic colour offer.


Everyday essentials

Contemporary cuts in classic colours Black and White make for the perfect essentials in every man's underwear drawer, while new seasonal colour Stormy Grey is the perfect complementary colour addition.

Midi, Hipster, Short, Vest and O-Neck Shirt cover all your basic style needs while our cotton/ LYCRA® FREEF!T® X-MOVE blend ensures ideal wearing comfort.

24/7 Microfibre

Our essentials series - now available in Microfibre

Your go-to essential series is now available in fine and breathable Microfibre, colour options include classic elegant Black and on-trend Indigo.


Perfect comfort, more stylish than ever

This season our stretch boxer series for maximum freedom of movement comes in cool new shade Quiet Night. 

Enjoy highest wearing comfort thanks to smooth and skin-friendly stretch cotton as well as the soft semicovered waistband. 

Try mix and matching with one of our sloggi men shirts for a complete homewear look.