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Men's Underwear


Two new stylish shades enrich our innovative super long-lasting EverNew range

With rich Dark Purple and classic Anthracite we have added a cool splash of colour to our outstanding, guaranteed for a life EverNew range, making sure we have all your style needs covered.

Enjoy your favourite new briefs, resting assured they won't let you down, as all EverNew items promise outstanding fit, comfort, shape retention and colour brilliance even after many washes thanks to our high-performance fabric with special EverNew finish.


Introducing our new fashion series

Fusing our proven sloggi wearing comfort with perfect style, new permanent fashion series “Elements” expresses water, fire, air and earth with cool grounded colours as well as unique labels attached to the waistbands.

Steel grey and midnight blue representing air and water are permanent colours, while green black for earth and garnet brown for fire are our seasonal offering.

What's your element of choice?


The easy choice for everyday

Contemporary cuts in classic colours black and white make for the perfect essentials in every man's underwear drawer.

Midi, Hipster, Short, Vest and O-Neck Shirt cover all your basic style needs while our cotton/ Lycra FREEfit X-Move blend ensures ideal wearing comfort.


Perfect comfort, more stylish than ever

This season our stretch boxer series for maximum freedom of movement comes in cool new shade Midnight Blue.

Enjoy highest wearing comfort thanks to smooth and skin-friendly stretch cotton as well as the soft semicovered waistband.

Try mix and matching with one of our sloggi men shirts for a complete homewear look.